+ projects
not small but strategic
TALL MAN FILMS
A producer/director ventured off to set up his own production house to preserve the art of authentic story telling and bring more value to the world of ad films. We helped him set up his brand, design a brand positioning strategy with personality and promise.
AAHUNG
Aahung is a Karachi-based NGO. It works towards improving the sexual and reproductive health and rights (SRHR) of men, women, and children in Pakistan. Backspace worked with them to organically create strategies and ideas that could help garner support from their relevant networks to facilitate their efforts.
LEGALLY YOURS
A top law teacher based in Karachi decided to transform her legal services into an easily accessible model under the name ‘Legally Yours’. Backspace set up her brand identity and helped her optimise her lean team of young lawyers into a more effective one.
BEHIND THE GRIND
by Asad Hashamali
Running since 2018, this podcast series hosts a range of guest speakers and monologues geared towards the more conscientious millennial and those with an entrepreneurial spirit. It is available across platforms like Spotify, Apple Podcast, Pocket Cast, Facebook, Instagram and YouTube.
THE fold
A group of architects put Pakistan on the map with their installation at the Venice Biennale. Backspace designed a coffee table book by working closely with the team to help document the project and its story in print.
UbUNTU ONLINE
A corporate daycare service that was determined to survive the COVID-19 lockdown. Backspace worked deeply with the client to help digitize early childhood learning and development services by deploying and training the team to use Nearpod, an online learning platform.