“Here’s to a culture of persistent change in order to always do better” - Est. 2018
backspace is a creative agency in karachi, pakistan COLLABORATING with talent WE ACCESS ACROSS the globe.
We work like partners on special projects with select clients. The world needs more creative problem solvers for projects that are purpose-led, deliver impact or in some way, help build the future. Businesses that make great profit but care deeply for people, and ideally, the planet too. In the words of Seth Godin we like to be: Doing work that matters, for people who care.
industry
FMCGs. RETAIL. WELLNESS. COUNSELLING. ARCHITECTURE. CULTURE & ARTS. PERSONAL BRANDS, CONSULTANTS & PASSION PROJECTS. START UPS: FINTECH, EDTECH, HEALTH TECH. UNSDG ALIGNED ORGS WORKING WITH CLIMATE ACTION, WASTE, WATER & SUSTAINABILITY. REGULATORS. LEGAL / GOVERNANCE. DONOR ADVISORY FUNDS, NGOs, NPOs & MORE.
WORKSHOPS
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Our best loved workshop MAP IT OUT TM where we thought-partner with you and co-create effective strategies. Based on our proprietary framework and endorsed by clients across continents.
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Brainstorm with us, guided by smart prompts and differently framed questions. Your core team + ours - to remove bias and subjectivity.
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Revisiting marketing plans, content plans, calendars and event plans with you to optimise them - together.
design
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Corporate brands, legacy brands, organisational brands - building a visual language for branding that helps you stay distinct and consistent for your audience.
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Empowering your in-house design team with comprehensive branding templates. Taking your logo forward into a brand. Standardising look and feel across all your platforms via stylesheets and guidelines
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In today’s paper conscious world, it helps to think your printables through especially brochures, flyers, reports. We make them beautiful and we make them count.
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Easy clean websites to lay out information and put your best foot forward. With a focus on UI - UX and a team of young collaborators to make the interaction design work for you.
STORYTELLING
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Why it happened, what it was, why it was done and who did it. A business story when showcased well can inspire, document and inform all at once.
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Reels for the phone. Tutorials for a website. Promotional clips to grab attention. Typographic 2D animations. Scribbly shorts. Also available in bulk - at great prices
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We love conversations that are important and need attentive listening. We love hosting them, developing them, packaging them and promoting them for you.
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Videography, photography - products, places and people.
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Our pride and joy are communities which grow organically. For time- sensitive targets, we partner with performance marketeers to get you more measured results.
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For when you need to run a digital campaign for a specific audience with a single minded message.
Brand books
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issm.ai
Brand identity and guidelines developed for an AI security company ISSM (meaning ‘name’), built around a fingerprint mark that unifies precision and intelligence.
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Alt Academy
Brand identity and visual design system for an alternative education platform called Alt Academy - from logo and typeface to social media and merchandise + more.
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IVS CEP
Brand identity for a multi-disciplinary arts institution, with a colour-differentiated logo system for each field of study. Rebranding of a 20-year old legacy brand in line with parent brand of IVS
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ABCW
Brand identity and content creation for a chiropractic wellness clinic, led by Dr. Amnah Bhatti grounding a clinical discipline in the language of calm and considered wellness across digital and social.
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Nova Care
A world-class hub and spoke healthcare network built for Islamabad, Pakistan. We created the full brand identity from the ground up: name ideation, logo, brand architecture, guidelines, website, social media, and out of home branding. The brand is built to scale across multiple locations and verticals.
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Corestrat
Revamp and organisation for an existing fintech company, led by Kartik Ramchandran - developing brand architecture, guidelines, branding for socials and a visual system for risk and decision making analytical software.
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AURUM
Creating a brand for a content production and media studio, translating the craft of visual storytelling into a premium identity system built on gradient and pattern.
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DMS
Partnering with the Client to set up ‘LinkedIn for Energy Sector Professionals’, through creation of a DMS language. Participatory workshops across 4 countries for strategic brand development for Energy Sector in the Middle East to bring Mo’s vision to life.
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Usman Mughni Design Studio
Creating a niche brand identity for a seasoned Karachi-based architect and design practitioner, drawing on texture and materiality to reflect the studio's built-world sensibility with a personal touch. Making local expertise presentable to the world.
KEEPING BUSY
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3 OMANI EVENTS
EATCO, one of Oman’s leading event managers, approached us to support 3 of its flagship food and culture events.
Muscat Eat, Oman’s National Food Festival now in its 7th year, and the first ever Burger Fest and Kids Fest. We designed them as more than just food events, developing a fun and flexible visual language to connect community, food and music across touch points.
Over multiple campaigns we combined Omani patterns, textures, and street culture. This included playful content for young and old audiences to engage with, influencer collaborations, signages and a first of its kind ‘food passport’ (a booklet designed’ to incentivise crowds to keep coming back and track the stalls they’ve visited).
The result?
Overwhelming footfall at Muscat Eat, fantastic vendor registrations in record time + climbing engagement on socials.
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ART MEETS LINEN
Pomegranate Linen, a luxury home linen brand, needed a creative team to support their nuanced aesthetic + storytelling through relevant social media content.
We worked closely with them on new collection and how each piece fits into homes, parties, and daily life for clients across the globe with fine tuned photos and reels.
Our campaigns use contextualised poetry, to match the brand tone and highlight finer details approaching branding in a guarded way so as to capture the artistry with soul.
Each flower, each building, each cultural icon required a slowing down - careful crafting and creativity that works.
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Hosted in Frankfurt
Fintech Germany Award (FTGA) is Germany’s top honor for fintech startups, recognizing fresh ideas and big impact.
As their social and digital team, we help make sure every event, winner announcement, and category update feels vibrant, precise, energetic, and welcoming to the community. Also cover the brand’s design and production needs on-ground as the big day comes closer.
FTGA completed 10 years this year. From Seed Stage to AI and Web3 special awards—the team made the award platform more accessible to founders, partners, and fans. Behind-the-scene glimpses, event highlights, partner shout-outs to keep the entire ecosystem engaged.
The result?
A solid reach across social platforms, an up to date website with an ever stronger sense of community among fintech innovators and the sector at large.
pay attention. give attention. drive attention. curate attention. get attention.
pay attention. give attention. drive attention. curate attention. get attention.
Looking to launch a business? Set up a solid brand?
Develop a truly creative campaign?
Want to thought-partner with someone on strategy before you plan and implement?
SPEAK.
partner.
solve.
